curated creative gift guides for children informed by developmental stage, research, expert advice, and hands-on testing


We’re your Gift Guide Go-To team, and we’re so happy you’re here with us! Why? Because we know finding the right gift for a child is all about the why.

Good kids' gifts are fun; great kids' gifts are inspirational, educational, motivational, and, of course, lots of fun, too. When we choose toys, books, art supplies, and anything else for an inclusion in a GGGT guide, we do so after careful consideration of the many ways children can engage with and be stimulated by the product, of its age-appropriateness, of how its use may foster interactions between caregivers, siblings, or friends, and myriad other factors.

We’re confident we can help you find the best meaningful gifts for kids because we have over two decades of combined experience with hands-on product testing, brand research, and market analysis, and we work closely with educators, parents, and with dozens of respected companies as we curate our guides.

At the Gift Guide Go-To, we want to be your one-stop gifting shop, which is why we also occasionally feature gift guides for everyone else on your list — from moms and dads to grads to grandparents to people who love to cook to people who love to hike and on it goes! Sure, we're kid-focused first, but we just come across too much great stuff to not share now and then.

And if you have an idea for a gift list you’d love to see, please send it our way; we’ll be glad to get the team cranking away on it!